Michelle Sun Choe Net Worth
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Michelle Sun Choe has an estimated net worth of at least $22.0 million*, as of Oct. 29, 2025. They own 10,064 shares of LULU stock. They have sold 49,204 shares of LULU stock since 2021, for an estimated $20.2 million.
Michelle Sun Choe $LULU SEC Form 4 Insider Trading
Michelle Sun Choe has filed a total of 6 insider trades in $LULU since 2021. Their most recent trade was a sale of 27,981 shares, made on Sep 06, 2023. Their largest trade was a sale of 27,981 shares, made on Sep 06, 2023. We estimate that they now own 10,064 shares of $LULU, worth an estimated $1.8 million.
Insider Trading at $LULU
There have been a total of 47 insider trades reported at $LULU since 2021, with 12,700 shares purchased and 190,043 shares sold. The most active insider traders in $LULU stock have been Celeste Burgoyne, Calvin Mcdonald, and Celeste Burgoyne. The most recent trade was a sale of 615 shares reported by NICOLE NEUBURGER (Chief Brand Officer), made on Sep 30, 2025.
History of Insider Stock Trades by Michelle Sun Choe
| Company Ticker | Purchase / Sale | Shares | Date | Disclosed (EST) |
|---|---|---|---|---|
LULU
|
Sale | 27,981 | Sep 06, 2023 | Sept. 8, 2023, 3:28 p.m. |
|
LULU
|
Sale | 1,910 | Sep 09, 2021 | Sept. 12, 2021, 8 p.m. |
|
LULU
|
Sale | 5,790 | Sep 09, 2021 | Sept. 12, 2021, 8 p.m. |
|
LULU
|
Sale | 2,087 | Sep 09, 2021 | Sept. 12, 2021, 8 p.m. |
|
LULU
|
Sale | 2,110 | Sep 09, 2021 | Sept. 12, 2021, 8 p.m. |
|
LULU
|
Sale | 9,326 | Sep 09, 2021 | Sept. 12, 2021, 8 p.m. |
$LULU Executives and Stock Owners with Insider Trades
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Celeste Burgoyne, Pres Americas & Global Guest
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Calvin Mcdonald, Chief Executive Officer
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Celeste Burgoyne, Pres Americas&Global Guest
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Michelle Sun Choe, Chief Product Officer
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Nicole Neuburger, Chief Brand Officer
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Meghan Frank, Chief Financial Officer
*This is only based off of information found in SEC filings, and may not reflect actual net worth. There may also be inaccuracies due to privately holdings filing errors, parsing errors, accidental double-counting of shares, incorrect classification of indirectly owned shares, sales prior to dataset start date, or any other number of issues.